Our Company

We are the powerful turn.

A rising wind power solution: Vertical axis wind turbines

LuvSide develops, builds, and sells small vertical axis small wind turbines to businesses, private owners, and communities. Our mission is to bring autonomous and sustainable energy to organizations and people in remote landscapes, windy regions, and coastal areas.

Since our foundation in 2014, we have worked with enterprises like Siemens and Vonk; installed turbines in countries including Germany, the Netherlands, and Saudi Arabia; and operated on both onshore and offshore locations of the North Sea, urban areas and natural preservation regions.

World Gross Electricity Production 2017

Electricity and energy are the bedrock of human society

Civilization is essentially built upon the use of electricity and energy. From a morning coffee to an evening commute, we rely on the supply of electrical power to navigate through daily agendas. According to the International Energy Agency, year-on-year global electricity production and consumption have grown continuously since 1974 (IEA, 2019). In 2017, 66.8 % of total world gross electricity generation came from combustible fuels while only 23 % was from wind, solar, hydro, and geothermal or tidal energy.

Fueling electricity by fueling the earth

Electricity generation does not come without a cost, but the cost is beyond monetary terms. Burning fossil fuels for power production emits greenhouse gas such as CO2 and methane. After years of extensive research, the scientific community agrees that man-made greenhouse gas emissions are the dominant cause of the Earth’s average temperature increases over the past 250 years (IPCC, 2014).

Among all sources of greenhouse gas emission, the burning of coal, natural gas, and oil for electricity and heat holds responsibility for 25 % of 2010’s global greenhouse gas emission. It is the largest single source of global greenhouse gas emissions (IPCC, 2014).

Electricity and heat production is the largest single source of global greenhouse gas emissions.
Climate change and global warming threatens our every-day lives.

Climate Change: The most crucial global cause

Climate change and global warming have become two of the most pressing issues in the modern age. Resulting from industrialized greenhouse gas emission of day-to-day human activities, climate change drives sea level to rise, heat waves to attack, and storms and wildfire to intensify. Consequently, both natural ecosystems and human society are put under threat of extreme climate happenings.

Social to political; individual to collateral

In recent years, citizens and governments have become more aware of how human activities and industry operations impact the climate. Grassroots campaigns demanding changes and solutions such as Fridays For Future grow from individual actions into worldwide movements. Governments work to implement greener policies domestically and internationally, establishing the 2016 Paris Agreement. The energy sector, especially energy generation, lies in the center of the topic.

Greenhouse gas emissions of electricity generation in the EU from 1990 to 2017 has dropped by 20%.
Renewable energy became the largest contributing source to energy production in the EU in 2017.

Turning towards renewable energy and sustainability

As the generation and use of electricity remains a necessity to our lives and a main source of greenhouse gas emission, altering how we produce and consume energy is one of the most crucial yet straightforward solutions to climate change. Renewable energy such as wind and solar energy brings forth the sustainable transformation in need.

In 2017, the Energy industries take up 28.2% of European Union’s greenhouse gas emission. Although remaining the largest source of emissions, it has remarkably decreased by 22 % compared to 1990 levels. Why? Renewable energy (30 % of total EU energy production) was the largest contributing source to energy production in the EU (Eurostat, 2019). Going further, the European Commission calls for a climate-neutral Europe by 2050.

Friday for Future strikes demonstrate society's concerns of climate change.

Leading the change with LuvSide technology

As the emerging supplier of small vertical axis wind turbines, we believe clean, decentralized energy generation is the solution. LuvSide’s vertical axis wind turbines not only harness wind power, but also ensures autonomous power supply with excess electricity stored or fed directly into the grid. This allows electrical power to be produced and supplied locally, eventually driving green energy transformation from ground zero — companies, institutions, and our homes.

LuvSide's vertical axis wind turbines is part of the solution of sustainable energy.

The sustainable solution, the powerful turn

Pioneering the small vertical axis wind turbine industry, the flow-optimized geometry and blade technology make our turbines incomparably robust and suitable even under extreme weather. Unlike previous models of small vertical axis wind turbines in the market, our turbines operate with significantly higher energy efficiency. In this newly-emerging industry, LuvSide turbines demonstrate limitless potential as the standard solution and public representation for wind power generation.

Rolf Hoffmann, LuvSide's CEO and founder.

Rolf Hoffmann

CEO / Managing Director

Entrepreneur, Father & Devotee of Nature

An experienced entrepreneur of sustainable companies and aspiring leader of innovative technology, Rolf Hoffmann founded LuvSide in 2014 with the vision to bring households and organizations in remote windy areas autonomous power supply with wind energy.

Renewable energy transformation as we see it

Together we bring forth a greener future of wind power


  • Distributor Europe: bplusb
  • Distributor Offshore: AlphaTechnologies
  • Distributor Offshore: Siemens
  • Distributor Offshore: VONK
  • DACH Distributor: Hans Otte
  • DACH Distributor: modulbluE
  • South Africa Distributor: Spinova
  • Asia Pacific Distributor: Living Innovations


  • E-Werk Mittelbaden
  • Helmut Schmidt Universität
  • Saudi Electric Company
  • Shell
  • Stadtwerke Lübeck
  • Tulip Oil
  • One Dyas
  • Siegle + Epple
  • Landesgartenschau 2020
  • GM.SH
  • Verpackungsberatung Hage

More to Read About

Generators for Wind Turbine Applications - Part 1: The Basics

Wind turbines have been assisting mankind to convert the energy contained in wind into electricity for the last 50 years. Generators convert the mechanical energy from the turning blades into electrical power.

WindEurope: Live daily electricity generation number of wind energy in Europe

In 2019 alone, Europe installed 15.4 GW of new wind power capacity, raising the total installed wind power capacity in Europe to 205 GW. But how much energy is actually produced every day? The organisation "WindEurope" answers this question and allows you to examine energy generation in real time.

Do wind turbines save or create greenhouse gas emissions?

To evaluate the sustainability of wind turbines, it is important to understand how they are manufactured and operate. You can then get a sense of how they compare to other energy sources.

LuvSide's team and our vertical axis wind turbine

Integrating wind turbines into your plans

Know more about how LuvSide’s vertical axis wind turbines and technology contribute to your renewable energy transformation.

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